Social Media Strategy for Artists

Three simple steps for building a productive, professional social media presence!

About this course:

Would you like to develop a stronger social media presence? Are you interested in promoting your art via social media? Does being a valuable member of a productive online community appeal to you? Are you unclear about the do's and don'ts of social media for artists? This course is for you!

Social media can be a particularly powerful tool for artists - but only when used properly. Through my combined experience as an arts professional and social media strategist I have developed a simple three step system to help artists promote and advance their careers through the effective, appropriate and strategic use of social media. In this course I discuss each step in detail and provide a simple 12-week assignment that can be completed anytime day or night, in as little as 90 minutes per week.

By the end of this course you will:
Be thinking more strategically about social media
Know where and how to develop quality connections
Understand the do’s & don’ts of social media for artists
Be ready to kickstart your efforts with a clearly outlined assignment

Course Curriculum

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  Step One: Evaluate
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  Step Two: Connect
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  Step Three: Engage
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Your Instructor

Alix Sloan
Alix Sloan

Hi there! I’ve been working in the arts, as a gallery director, gallery owner, curator, consultant, private dealer, author and educator for over twenty years.

I owned my own gallery in New York City from 2008 to 2012 and continue to mount exhibitions and work with collectors and artists. I also teach Business of Art courses and lecture on a variety of topics at art schools across the US.

Working with so many wonderful artists in so many different roles for so many years I noticed the same questions coming up again and again. I realized there was a lack of practical, straightforward information available to artists and in 2015 set out to do something about it. I wrote "Launching Your Art Career: A Practical Guide for Artists" which became a #1 book in its category on Amazon and is now in it's second edition.

In 2017 I founded the Practical Advice for Artists website to continue that work through free checklists and resources, a blog, online courses and personalized services for artists. I created these online courses to help make the information I teach in schools available to artists everywhere.

Frequently Asked Questions

When does the course start and finish?
All of these online courses are completely self-paced. You decide when to start and when you finish. And you can revisit each course whenever you like.
How long do I have access to the course?
I can't promise forever. But after enrolling, you will have unlimited access to this course for as long as you like - across any and all devices you own - for as long as this course exists.
I loved this course! What now?
I'm so glad you did! I hope you'll consider signing up for another course. You can also visit where you'll find lots of information for artists including a blog, free resources and links. And I hope you will share this course and website with your friends

Get started now!